Essay about Analysis of an Advertisement - 739 Words

Analysis of an Advertisement In this piece of writing we will be analysing adverts published by Guinness. Guinness itself has, according to one of its adverts, been around since 1759. If this is true then this would make Guinness one of the oldest drinks around today, except, of course, water. What really matters for us is that Guinness has been at the forefront of advertising since the 1920s. Guinness adverts have constantly changed to both influence and keep up with changing ideas on gender, as well as giving us a few surprises along the way. In fact Guinness adverts have been so consistently good that there are books detailing all of Guinness adverts. One such book is where this piece gets†¦show more content†¦This again draws the readers attention to the top and the word Guinness. This is emphasizing the product name and, in collaboration with the picture, makes sure that the reader cannot forget what the advert is advertising, as is the case in some more modern adverts. There is a slight pun in the words Guinness by-the-sea as it depicts Guinness as a holiday resort instead of a drink. This lightens the advert up and may make the reader laugh. This is to make the advert stick in readers memories, as you are more likely to remember something that you laughed at than something that you found dull and boring. Also the color helps to achieve this by being very bright. I believe that the target audience of this advert is the young adults because it shows that drinking Guinness is cool. In this way it appeals to snobbery and the desire to be cool and to keep up with what is fashionable. It also challenges popular notions of gender by showing women drinking with the men. In this way it depicts women as equal. The second advert that we will look at is a T.V commercial from 1996. It is broken up into eight slides. It shows women at work in what were traditionally considered as mens jobs, like working down a mine and driving a lorry. It also shows a woman beating a man in an arm wrestle and an empty maternity ward. This is showing that womenShow MoreRelatedAn Analysis of Advertisement1539 Words   |  7 PagesNovember 2010 An Analysis of Advertisement In the Hunter/Gatherer section of Omnivore’s Dilemma, Pollan talks about what it takes to accomplish the task of developing a meal on his own; consequently, the people of today’s society are so used to the abundance of food that they have no idea what all is involved in establishing a full meal. Americans take this great abundance of food for granted, which causes an increased craving for more. This is where the world of advertisement has been the strongestRead MoreAdvertisements and Their Analysis1556 Words   |  7 PagesFavourite advertisements: â€Å"Cadbury Diary Milk â€Å"chocolates Objective of Advertising : †¢ Cadbury’s decision to position Diary Milk as a dessert opened up new avenues of marketing in terms of a new target customers and instance of purchase. 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