Saturday, January 18, 2020

History Harley Davidson

In 1903, William Harley-Davidson, Arthur Davidson, Williams Davidson, and Walter Davidson started Harley-Davidson in a 10Ãâ€"15 shed in their backyard in Milwaukee, Wisconsin. Production started with three motorcycles in 1903 and increased to 8 in 1908. In 1969, AMF Incorporated acquired Harley-Davidson Motor Company and expanded capacity from 15,000 to 40,000 motorcycles. Harley-Davidson, Incorporated was formed in 1981, when it was purchased from AMF Incorporated in a management buyout. In 1986, Harley-Davidson, Incorporated became a publicly held company. The new management installed a just-in-time inventory system to reduce inventories and improve total quality. With a new quality focus Harley-Davidson began to invest heavily in research and development. In one year the new Harley-Davidson management reduced the break-even point by 18,000 motorcycles. Management's focus on efficiency in production and improvements in quality resulted in increased demand and a production capacity of 100,000 motorcycles in 1995. Harley-Davidson operates in two segments Motorcycles and Related Products, and Transportation and vehicles segment. Total net sales for the first nine months of 95 were $1.3 billion, an increase of $174.1 million from the first nine months of 1994. Net sales increased in both the Motorcycles segment and the Transportation Vehicles segment. Demand for motorcycles is continuing to increase at a rate faster than supply for most of the markets in which Harley-Davidson competes. Parts and Accessories market should grow at a rate similar to the annual growth in motorcycle market. From its beginning in a shed at turn of the century, Harley-Davidson has survived the Great Depression, two world wars and a manufacturing revolution to become a company with products so valued and sought after that they are a way of life for many owners (Wheelen). Organization†s Vision, Mission, and Objectives The Harley-Davidson's vision is as follows: â€Å"Harley-Davidson, Incorporated, is an action-oriented, international company-a leader in its commitment to continuously improve the quality of profitable relationships with stakeholders (customers, dealers, employees, suppliers, shareholders, government, and society). Harley-Davidson believes the key to success is to balance stakeholders' interests through the empowerment of all employees to focus on value-added activities.† Harley-Davidson's mission statement is as follows; â€Å"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments†(Harley-Davidson Home Page). The mission statement shows that the focus of the organization is on customer satisfaction and growth. Harley-Davidson's statement of company philosophy contains a separate list of the values of the organization. The values listed in this statement are, â€Å"Tell the Truth, Be Fair, Keep your Promises, Respect the Individual, Encourage Intellectual Curiosity†(Values). The objectives of the both the Motorcycle and Transportation Segments are listed below:  · Double production capacity to 200,000 motorcycles annually by 2003.  · Increase the number of women who purchase motorcycle-riding apparel.  · Gain entry in to the performance motorcycle industry and increase the sales of the newly acquired Buell Motorcycle Company.  · Increase international market share by increasing the number of foreign dealers and improving the foreign channels of distribution.  · Increase the availability of credit and lower the cost of credit for both the retail customer and the Harley Davidson Dealer.  · Improve customer satisfaction and improve communication with European stakeholders by increasing dealer service competencies. Mr. Richard Teerlink age 59 joined Harley-Davidson in 1981 and was elected to the board of directors in 1982. In 1988 he was appointed President, and he was named Chief Executive Officer in 1989 (Wheelen). Mr. Teerlink is also on the Boards of Directors of Johnson Controls, Incorporated and Snap-On Incorporated (Rethinking Leadership). Mr. Teerlink has been the leader in developing a value-based culture at Harley. His focus is on the importance of establishing mutually beneficial relationships with all of stakeholders has served the company well in the past. Teeklink believes that top management is responsible for creating an operating environment that can allow continual learning (Harley Davidson Home Page). Unlike the traditional executive leader who is focused on structure and strategy, Teerlink thinks about the operating environment in less tangible ways. Teeklink has a quality focus and has initiated a just in time inventory system along with a value-added approach to manufacturing (Wheelen). In addition to the focus on a quality product, Teeklink is also focused on growth and corporate governance, which is reflected in the company†s vision. In a speech at Yale University Teerlink said that, â€Å"the Motor Company expects its market share to be bolstered by increased production in the next few years. Teerlink stated the company expects to produce 200,000 units annually by the year 2003, compared to about 100,000 in 1995. Teerlink added in his speech, â€Å"We have not found any reduction in the demand for Harley-Davidson,†. He said the Milwaukee firm had close to 50 percent of the 651cc-and-above U.S. motorcycle market. Teerlink also said that almost 30 percent of the company's motorcycles are traditionally sold outside the United States. â€Å"Harley-Davidson seeks a patient and careful approach to overseas expansion. It's our intention to be very successful in all markets,† Teerlink added. â€Å"We are taking time to develop markets, rather than just going in and putting a dealer on every corner and have them sell motorcycles. Because we're capacity-constrained, we've been losing some market share, but we're not losing market share because people don't want to buy our product.† According to Teerlink, Harley-Davidson now has distributors in Peru, Singapore, Indonesia, South Africa and other emerging markets. He said Harley-Davidson had no immediate plans to diversify beyond its traditional strength in large-displacement motorcycles. Teerlink also noted that women now make up about eight percent of new Harley-Davidson buyers, as opposed to only two percent in the past (Online Magazine).

Friday, January 10, 2020

The Insider Essay

The Insider Ethics in the Capital Society Jeong Pyo Son 09/17/2012 Business Ethics Johns Hopkins University The Insider: Essay The Insider is a great example of the whistle blowing problem and way for us to discuss right – versus – right ethics. I would like to analyze the essay focusing on the two main characters and how they made their decisions when they are standing at their turning points. The main two characters are Jeffrey Wigand who is the whistle blower of Brown Williamson Corporation, and Rowell Bergman, who is a TV producer of the show 60 Minutes, who sets up an interview with Wigand, in the film.In the movie, I think both characters are facing defining moments. For Jeffrey, one right is consistent with his role as an honorable scientist who knows the misconduct his company is involved with; and the other is in his role as an executive member in his company who is obliged to keep confidentiality. His actions could impact a large number of stakeholders. Blowin g the whistle could have a serious impact on the company’s brand image. It would also affect competing companies since the problem involves the entire tobacco industry.Bergman is also frustrated because he is supposed to disclose the interview to the public as a producer but at the same time he is opposed by CBS, for the interview poses a high potential financial risk for the company. If CBS airs the film it could be liable for â€Å"tortuous interference† and be sued by Brown and Williamson. Eventually Wigand and Bergman both decide to become whistle blowers. So what factors would have made them make these decisions? The most difficult factor for Jeffrey making his decision is probably choosing between his personal/professional rights and duties.Personally he has a family to sustain. He has a mortgage to pay-off and has a sick daughter who needs expensive medical treatments. It was affordable for him to solve these problems while he was still working for Brown William son. He knows that by choosing to side with the press, revealing the dirty truth about his firm, his family’s safety would be put at stake. This is one of the major reasons why whistle blowing is particularly difficult for him. If he were alone, he would just have to worry about himself, but in this case he has to take responsible of his family.According to Sissela Bok(1980), although one is expected to show more loyalty to one’s country and for the public rather than other individuals or organizations, people are still afraid of losing their careers and the capability to support households. Emotionally, people want to dissent over wrongdoings, but they cannot do it rationally. It was as difficult for Bergman as Wigand to make his decision, but he only had his career at risk. His personal and professional values are centered on being an honest, straight forward journalist.These values conflict with his duties as an employee working for CBS, which might face a huge law suit if it airs the interview with Wigand that he has arranged. His whistle blowing was easier because he valued his career and his virtuous character more highly than his responsibilities to CBS, and he saw his character being destroyed in front of him by his company. People hold different values and reason about them in different ways. How did Wigand and Bergman think in philosophical terms we have learned in class?From a Utilitarian perspective, Wigand basically made the right choice. In the Utilitarian way of thinking, he needed to make decisions that could maximize the satisfaction, or happiness, or benefits for the largest number of stakeholders. (Hartman & DesJardins, 2011). In that case, his actions could be regarded as a success since he let the public know the truth and the benefit to the public would be greater than that to the company if he were not to disclose the inside information. It is the same for Bergman in making his decision.Insisting on airing the interview mig ht cause trouble for CBS, and certainly would damage the reputation of Brown and Williamson and the tobacco industry but along with Wigand he chose to reveal the truth to the world. Does the deontological way of thinking apply to Wigand’s decision? Deontology is a matter of principle. Legally thinking, Wigand broke the law for not keeping the confidentiality of his company. Even if the information he held was lethal to the public, a law is still a law and it is a principle promised in the society. It is mentioned n the textbook that the Deontological way of thinking creates duties for the person to follow. (Hartman & DesJardins, 2011) But Wigand not only has a duty as an executive who is banned from opening his mouth; he also has a duty as a father and as a scientist. His role in his family as a father is to maintain a secure household. Facing the company would leave his family in danger. Also his duty and principle as a scientist collides with his role as an employee in his company. It was one of the reasons he got fired from his company too.In this Deontological way of thinking, Bergman did not really have to have inner conflicts as Wigand because he did not break any important ethical principles. Although, he would have felt guilty for leaking information to another press, he still maintained his principle as a journalist to publish the facts out in the public. Also he did not have major damages for his family too. His wife is working in the same industry and would have understood him for his decisions. So did Wigand value his personal integrity more than his family and loyalty to his company?Can we say he is a good person and made the right decision? According to Kidder(1995), kind people make tough decisions too. Although their values are clearly defined, it is difficult for people to find the right thing to do. There is a good example introduced in the article of Kidder. A manager is taking charge of a broadcasting filming scene taken at his compa ny parking lot. After the film shooting was over, the film director tried to credit the manager for helping them borrow the location. The manager now is facing a decision making situation whether he should receive credits on behalf of the company or not.Kidder(1995) said, â€Å"For him, it was hardly that simple because of his core values of honesty, integrity, and fairness, and his desire to avoid even the appearance of evil. All in all, he felt that there was some right on both sides, which it was right for him to be compensated. †This explains that even when someone has a strong self integrated value; it is still tough for him or her to make ethical decisions. This also applies to Wigand and Bergman. Joseph Bardaracco(1997) made a term â€Å"Defining Moments† to illustrate the choice of right-versus-right problem. There are 3 characteristics of Defining Moments which are Reveal, Test, and Shape.Bardaracco(1997) said, â€Å"Right-versus-right decision can reveal a m anager’s basic values and, in some cases, those of an organization. At the same time, the decision tests the strength of the commitments that a person or an organization has made. Finally, the decision casts a shadow forward and shapes the character of the person or the organization. † So how did Wigand and Bergman decide their defining moments for the decision? Wigand was a person of honesty; however he was forced to keep the secret from his company. His family wanted to keep the secret and live safely.But after he and his family got threatened by Brown and Williamson, he decides to step out to the public. He thought Bergman and the press were on his side, so he got his courage to take action. This was Wigand’s defining moment and after it was finished, he needed some time to shape himself because his whole family had left him. After the defining moment passed, Wigand became a truthful and honest scientist as he wished to be from the beginning. In case of Bergma n, we could say that he already shaped his character relating this issue since the beginning of the movie. He was a professional journalist with integrated value of honesty.Unlike Wigand, he did not have much inner conflicts about making his decision. He argued with the CBS board members and revealed the interview to other presses and he was not as serious as Wigand making his decision. His priority was airing the interview and he had to make it happen as an honest journalist. In conclusion, I was very interested to discuss about this subject with this movie because I was grown in a family associated with the press. Both of my parents are journalists and I have seen them discuss about this subject once in a while. I thought that I should ask them when their defining moments were next time I meet them.It also made me think when my defining moments were and how they shaped my character. As Pinker(2008) questioned in his article about the Universal Morality, everyone’s moral val ue is different after our stirrings of morality emerge early in childhood. We all make decisions in our own life with our principle and value that has been shaped by defining moments. It is time for me to think what my true values are in my life. References Badaracco, J. (1997) Defining moments, when managers must choose between right and right. (pp. 5-24). Harvard Business Press. Bok, S. (1980). Whistleblowing and professional responsibility.In Donaldson, T. , & Werhane, P. H. (2008). Ethical issues in business, a philosophical approach. (8 ed. , p. 128,131). New Jersey: Prentice Hall. Hartman, L. P. , & DesJardins, J. (2011). Business ethics: Decision making for personal integrity and social responsibility. (2 ed. , pp. 109-110). New York, NY: McGraw-Hll. Kidder, R. (1995). How good people make tough choices. (1st ed. , pp. 24-25). New York, NY: Fireside. Kidder, R. (1995). How good people make tough choices. (1st ed. , pp. 26). New York, NY: Fireside. Pinker, S. (2008, 01 13). Th e moral instinct. The New York Times. Retrieved from http://www. nytimes. com

Thursday, January 2, 2020

The Salem Witch Trials Remain As A Main Area Of Interest...

The Salem Witch Trials remain as a main area of interest for colonial historians, for the very way that actual lives were taken for only the sake of internalized cultural normalities. In fact if one is to look at the way the trials were conducted, it could be said that they highlight the underlying fears and beliefs that the citizens of Massachusetts believed to be completely true. The irrational nature of the trials is best illustrated through the view of the accused witches, whose accusations follow a distinct pattern of having past conflict with their accusers. Overall there is also a repetition of external fears influencing these accusations which culminates in a complex belief of not only demonic powers at work, but present mortal threats being a part of these accused witches plan to bring destruction of the town. The perspective of the accused witches during the Salem Witch Trials, proves Salem was a town rooted in cultural anxiety and interpersonal conflict which eventually im ploded into the uncontrollable. The town of Salem, like most colonial societies, was a highly interpersonal one which relied greatly on the support of the community by its members (Godbeer, 18). It is therefore natural to assume then that in such a personal community there would be many personal grievances and conflicts that would be internalized as a result of the greater good for society. Peddy 2 When a paranoid system of belief is combined with suspicious events, it is all but natural to

Wednesday, December 25, 2019

Essay about Analysis of an Advertisement - 739 Words

Analysis of an Advertisement In this piece of writing we will be analysing adverts published by Guinness. Guinness itself has, according to one of its adverts, been around since 1759. If this is true then this would make Guinness one of the oldest drinks around today, except, of course, water. What really matters for us is that Guinness has been at the forefront of advertising since the 1920s. Guinness adverts have constantly changed to both influence and keep up with changing ideas on gender, as well as giving us a few surprises along the way. In fact Guinness adverts have been so consistently good that there are books detailing all of Guinness adverts. One such book is where this piece gets†¦show more content†¦This again draws the readers attention to the top and the word Guinness. This is emphasizing the product name and, in collaboration with the picture, makes sure that the reader cannot forget what the advert is advertising, as is the case in some more modern adverts. There is a slight pun in the words Guinness by-the-sea as it depicts Guinness as a holiday resort instead of a drink. This lightens the advert up and may make the reader laugh. This is to make the advert stick in readers memories, as you are more likely to remember something that you laughed at than something that you found dull and boring. Also the color helps to achieve this by being very bright. I believe that the target audience of this advert is the young adults because it shows that drinking Guinness is cool. In this way it appeals to snobbery and the desire to be cool and to keep up with what is fashionable. It also challenges popular notions of gender by showing women drinking with the men. In this way it depicts women as equal. The second advert that we will look at is a T.V commercial from 1996. It is broken up into eight slides. It shows women at work in what were traditionally considered as mens jobs, like working down a mine and driving a lorry. 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Tuesday, December 17, 2019

The Relationship Between African Americans And Incarceration

The Relationship between African Americans Males and Incarceration Research question: Why are the majority of American prisoners African American males? Thesis: Because of racial inequality and a history of social oppression African American males have been treated unequally entering jails/prison at a higher rate than other racial groups The mass incarceration of African Americans has been for years, racially pushed forward. In recent years this crisis of disproportional inequality has reached farther into the African American community affecting education, housing, and health care. African Americans males specifically, have been victimized in two ways, first by being targeted more highly than another racial group in America and second by having the U.S. Criminal Justice System perpetuate a system that does not allow them to be the ones who have any power to change their unequal treatment. Because of racial inequality and a history of social oppression, African American males have been treated unequally, entering jails at a higher rate than any other racial group. While African American males have been affected the most more than other demographic group within the criminal justice system, other minorities have also been unequally affected. Hispanics only account for 17% of the prison population nationally, even though they are only 12% of the total population in the United States. The statistics for these inequalities for African Americans can be identifiedShow MoreRelatedThe Impact Of Mass Incarceration On African Americans1019 Words   |  5 PagesAmerica has the highest prevalence of jailing its citizens. Nearly 2.3 million Americans are behind bars or nearly one percent of the adult population at any given time (Campbell, Vogel, Williams, 2015). As of 2014, African Americans make up 34% of the incarcerated population. 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Why is the incarceration rate so high for young black males? By examining the data and demographics, and the causes and consequences a greater understanding will be gained as to why these disparities exist. As of December 2013, according to the Bureau of Justice Statistics, the number ofRead MoreA New Form Of Convict Leasing1260 Words   |  6 Pages010, U.S. Bureau of Justice Statistics showed that black males had an imprisonment rate of close to seven times the incarceration rate of white men with the rate of incarceration for black women nearly three times the rate of white women (5). Human â€Å"Rights Watch† noted in a 2009 study; blacks are arrested at a higher rate than whites even though blacks commit drug offenses far less than whites (6). Former Presidents Reagan, the Bushes’ and Bill Clinton government, imposed racial projects and

Monday, December 9, 2019

Management Information System and Operations

Question: Discuss about the Management Information System and Operations. Answer: Introduction The management information system of an organization is responsible for storage of various financial and operational information regarding the different operations of the management of the organization. The MIS is also responsible for the publishing of frequent reports containing the performance of the processes whose data is stored in the database. This report analyzes the figures for the online and in-store sales of Apple, Walmart and FNAC for the year of 2015 along with that of Amazon. The report also analyzes the potential benefits of Amazon having physical stores along with the online operations. 2015 figures for Apple, Walmart and FNAC Organization Online sales (in billions USD) In-store sales (in billions USD) Apple 12 223.3 Walmart 13.5 468.6 FNAC 0.25 4.08 Walmart has been struggling to hold its ground in the ecommerce market against Amazon, but recently the organization has seen some growth in its online sales figures. In the year of 2015, Walmart recorded close to 13.5 billion US dollars of ecommerce sales and close to 468.6 billion US dollars of in-store sales. Though the figure for in-store sales is quite good in comparison to the competitors of Walmart, its the lowest for the organization in the last 35 years. Apple recorded close to 12 billion US dollars of online sales in the year of 2015 along with close to 223.3 billion US dollars of in-store sales. FNAC recorded close to 0.25 billion USD of online sales and close to 4.08 billion USD in the in-store sales for the year of 2015. Multichannel or Omni-channel strategy for sales Multichannel sales strategy of an organization defines multiple channels provided to the customers to communicate and interact with the organization to buy the products. This type of sales strategy allows the organization to have sales operations across multiple channels, but in silos. So the experiences of the customers are not uniform or smooth across various channels. The sales figures of Walmart in the year of 2015 clearly shows that the organization implements a multichannel sales strategy and lacks providing a uniform and seamless experience to the customers in both in-store and online buying activities. The Omni-channel sales strategy defines all the channels used by the organization for sales to be equal and one. Hence the sales strategy of such organizations allows them to maintain a seamless experience of the customers across the multiple channels. This allows the customers to have a better buying experience, which in turn increases their loyalty for the brand and the repeat purchases. Apple has achieved an effective implementation of the Omni-channel sales strategy, which allows the organization to have efficient sales operations. The Omni-channel sales strategy definitely holds quite a number of positive points on the multichannel sales strategy. The seamless customer experience along with the presence of the organization within easy reach of the customers, allows the Omni-channel sales strategy to be more efficient in comparison to the multi-channel sales strategy. For the same year of 2015, Amazon recorded close to 80 billion USD, which is close to 74% of the entire sales of the organization in the entire year. The sheer volume of sales of the products sold by Amazon suggests the significance of its presence in the online market. Amazon doesnt have any physical store current adding any value in its value chain. There are a number of factors which led to online operations of the organization instead of having a chain of retail stores. The online operations of the organization avoid the high setup and infrastructure costs in establishing the physical stores. The online operations of the organization also allow the organization to avoid the maintenance costs of the physical stores. The online sales operations of Amazon also allow it to reach a large number of customers over the internet with low costs. Amazon can include the physical store sales activities in its business model to create several values to its customers. As shown in the above picture, Porters value chain defines a number of activities which can generate value for the customers of the organization. The presence of the physical stores of Amazon will allow the management to track the buying behavior of the customers in an up-close manner, which in turn provides insight into the preferences of the customers. The primary value chain activities defined by Porters value chain suggests that the presence of the physical stores of the organization will allow the management to manage the logistics, operations, inventory management and marketing activities in a better way. This in turn allows the organization to have a better information model in the management information system, which in turn allows the organization to realize better values both for the customer and itself. The presence of the physical stores of Amazon will a lso allow the management of the organization to gather better information of the geographic location of the stores and the buying behavior and preferences of the customers present in the corresponding geographic locations. The technological implementation of the MIS across the physical stores of the organization will allow the organization to gather information from various locations with various differences. This in turn can be managed in a centralized database management system in order to generate meaningful insight to enhance the business activities of the organization. Bibliography Fearne, Andrew, Marian Garcia Martinez, and Benjamin Dent. "Dimensions of sustainable value chains: implications for value chain analysis." Supply Chain Management: An International Journal 17, no. 6 (2012): 575-581. Lazaris, Chris, and Adam Vrechopoulos. "From multi-channel to omnichannel retailing: review of the literature and calls for research." In 2nd International Conference on Contemporary Marketing Issues,(ICCMI). 2014. Miller, H. Gilbert, and Peter Mork. "From data to decisions: a value chain for big data." IT Professional 15, no. 1 (2013): 57-59. Pophal, Lin. "Multichannel vs. Omnichannel Marketing: Is There a Difference, and What Does It Mean to You?." Econtent 38, no. 2 (2015): 15-+. Power, Daniel J., Ramesh Sharda, and Frada Burstein. Decision support systems. John Wiley Sons, Ltd, 2015. Sousa, Ken J., and Effy Oz. Management information systems. Nelson Education, 2014. Verhoef, Peter C., P. K. Kannan, and J. Jeffrey Inman. "From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing." Journal of Retailing 91, no. 2 (2015): 174-181. Wilding, R. "Multichannel or omnichannel." Logistics Transport Focus 15 (2013): 10-44.

Sunday, December 1, 2019

The audience first encounters the character of Lady Macbeth in act 1 Essay Example For Students

The audience first encounters the character of Lady Macbeth in act 1 Essay The audience first encounters the character of Lady Macbeth in act1, scene 5, while she is reading the letter sent to her by her husband, in the letter Macbeth describes the meeting with of the three witches, and them predicting the fact that he is going to be Thane of Cawdor, we can tell from the letter the closeness of relationship, Lady Macbeth and her husband have as he addresses Lady Macbeth as; my dearest partner of greatness, that thou mightest not lose the dues of rejoicing. From then on in the play, she shows herself to be ambitious, and mentally strong. As soon as she reads the letter, she seems to decide that Macbeth will be the next Scottish King, and fulfil the witches prophecy, no matter the method. This proves that Lady Macbeth is the driving force behind Duncans murder. She realises that she must influence Macbeth against his better nature. It seems as though Lady Macbeth, can see her husbands weak points, and can change him, to be whatever she wants him to be. We will write a custom essay on The audience first encounters the character of Lady Macbeth in act 1 specifically for you for only $16.38 $13.9/page Order now Lady Macbeth makes an impression on Macbeth that is not all good, because even though Macbeth can be ambitious, he is not ruthless enough. We can tell how determined Lady Macbeth is, by the way in which she says; And chastise with the valour of my tongue All that impedes thee from the golden round It is as though she is going to persuade Macbeth with her words, and uses her words as a charm. She is startled by this news, and so calls on the evil spirits to change her and lose her femininity. Come you spirits that tend on mortal thoughts, unsex me here, She is calling on the spirits, to give her murderous thoughts, and make herself have no sympathy for humanity at all, and make her have no human feelings, and wants to lose her femininity. Lady Macbeth is trying to rid her conscience, and empty her mind of remorse and pleads to be filled with direst cruelty. She needs to have power to help her through this time, it seems as though she probably would not be able to cope with the fact that she is trying to get her husband to commit a murder. When calling on the spirits she speaks her thoughts aloud, to the audience, this is known as a soliloquy, an example of this is at the start of her speech, beckoning the evil spirits to come forth she says; That croaks the fatal entrance of Duncan Under my battlements Macbeth, then arrives home, when he does so, we find out how close Lady Macbeth and Macbeth actually are, she seems to be able to read him like an open book. She is already starting to try and change Macbeth by the way that she says; To beguile the time, Look like the time; bear welcome in your eye, Your hand, your tongue; look like the innocent Flower, but be the serpent undert Lady Macbeth, is trying to make her husband hide her feelings, she thinks that people can read him like a book, if they can do that, then it is likely that they will find out if Macbeth has killed Duncan, and she does not want that to happen. This also shows how in control Lady Macbeth You shall put this nights great business into my dispatch, Macbeth seems to have absolute confidence in her ability to plan the murder. Her awareness of his character is shown, in this paragraph. It also shows how deceiving and devious she can be. She is going to take control of the whole situation, and make sure that Macbeth carries out his deeds, but Macbeth seems undecided, he seems to hesitate, at the thought of killing the king he sharply explains We will speak further. But Lady Macbeth does not hesitated at all, she seem to be anxious to be the Queen, and states how To alter favour ever is to fear, Leave the rest to me, Even though the male usually takes the stronger approach to everything, in this relationship we can tell that Lady Macbeth is definitely the dominating person, and tells Macbeth exactly what to do, when he hesitates she tells him that he is weaker if he doesnt proceed with her plans. When King Duncan arrives at Macbeths home, Lady Macbeth has already thought up a plan, to get rid of him. Duncan seems to feel very at home in the Macbeth household at says This castle hath a pleasant seat; the air Nimbly and sweetly recommends itself Unto our gentle senses. Which is quite ironic, because he is just about to get killed in a home, in which he feels so comfortable in. Another ironic part to this play, is when Banquo implies how The temple-haunting martlet, does approve, By his lovd mansionary, that the heavens breath Smells wooingly here. Shakespeare shows us here how ironic this play actually is, and also brings imagery into play. Lady Macbeth treats Duncan as if she is the perfect hostess, and hides all of her feelings, much better than Macbeth; King Duncan brings into play the dramatic irony, throughout the play, when he calls Lady Macbeth Our honourd hostess. Which shows how good, an actress Lady Macbeth can be, if she can cover up the fact that she is going to kill King Duncan, then she is surely able to cover up the fact that she has killed him, later on in the play. It is also quite ironic because she could be doing exactly as she had said in this scene; Look like th innocent flower, but be the sepent undert. Soon Macbeth starts to feel the guilt that Lady Macbeth has rid of, from herself. We know this, because Macbeth feels that he cannot go through with the murder and says: We will proceed no further in this business, he seems to be overwhelmed with the fact that he was going to kill the king, and afraid of the consequences. Lady Macbeth who is very sly urges him to continue with the murder. .u27601f803c0be1a98db7a07f3a30f1d4 , .u27601f803c0be1a98db7a07f3a30f1d4 .postImageUrl , .u27601f803c0be1a98db7a07f3a30f1d4 .centered-text-area { min-height: 80px; position: relative; } .u27601f803c0be1a98db7a07f3a30f1d4 , .u27601f803c0be1a98db7a07f3a30f1d4:hover , .u27601f803c0be1a98db7a07f3a30f1d4:visited , .u27601f803c0be1a98db7a07f3a30f1d4:active { border:0!important; } .u27601f803c0be1a98db7a07f3a30f1d4 .clearfix:after { content: ""; display: table; clear: both; } .u27601f803c0be1a98db7a07f3a30f1d4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u27601f803c0be1a98db7a07f3a30f1d4:active , .u27601f803c0be1a98db7a07f3a30f1d4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u27601f803c0be1a98db7a07f3a30f1d4 .centered-text-area { width: 100%; position: relative ; } .u27601f803c0be1a98db7a07f3a30f1d4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u27601f803c0be1a98db7a07f3a30f1d4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u27601f803c0be1a98db7a07f3a30f1d4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(; position: absolute; right: 0; top: 0; } .u27601f803c0be1a98db7a07f3a30f1d4:hover .ctaButton { background-color: #34495E!important; } .u27601f803c0be1a98db7a07f3a30f1d4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u27601f803c0be1a98db7a07f3a30f1d4 .u27601f803c0be1a98db7a07f3a30f1d4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u27601f803c0be1a98db7a07f3a30f1d4:after { content: ""; display: block; clear: both; } READ: Macbeth Character Analysis EssayThe words that Lady Macbeth gives him are very persuasive. She accuses him of being a coward and makes him think he does not love her; Wouldst thou have that which thou esteemst the ornament of life, And live like a coward in thine own esteem Lady Macbeth knew her husband very well. She understood his strengths and weaknesses, better than her did, and this is why she realises she will need to persuade him to kill Duncan. You can see how Lady Macbeth exploits his weaknesses, with phrases such as; Art thou a feared To be the same in thine own act and valour As thou art in desire? Her verbal attack, seems to disturb Macbeth, who then defends himself I dare do all that may become a man, he is afraid that she is doubting his manhood, and tries to explain to Lady Macbeth, that he is still a man whether he kills king Duncan or not, she then uses this to her advantage, launching a second attack stating that nothing would make her break a pledge to him, she tries to appeal to his sensitive and sympathetic side, even the performance of a repulsive deed-killing of killing her infant. We know this because in Act 1 à ¢Ã¢â€š ¬Ã¢â‚¬Å"scene 7, line 54 Lady Macbeth explains how: I have given suck, and know How tender tis to love the babe that milks me Lady Macbeth soon gets the reply, which she had been waiting for, which was If we should fail-, this gives us the impression, that Lady Macbeth has one her title, she has won her persuasive battle, and replies to Macbeth We fail, which shows us the confidence in this scheme, she is portraying the fact that it is going to be inevitable that they are to succeed. Again we find out how much of an actress Lady Macbeth is, by the way that she says that she is going to cover up the fact that they have murdered Duncan, by acting broken hearted, she states how: Who dares receive it other, As we shall make our griefs and clamour roar Upon his death As Macbeth wavers, she quickly reveals her plan. Filled with admiration for her spirit he replies Bring forth men children only. Her only sign of pity is her confession that she would have killed Duncan had he not, as he slept, resembled her father. This is the first sign of weakness that we see when she suggests how Had he not resembled my father as he slept, I had donet In act2, scene 2-Lady Macbeth has prepared for the murder and waits for Macbeth. In the beginning of Scene2, she has different moods. That which hath made them drunk hath made me bold She sounds bold and courageous when she says that. The next line she says is What hath quench them hath given me fire, Hark! Peace, a noise form outside startles her. She realises it is a bird shrieking. We then see Lady Macbeths first sign of nerves, as she realises what her consequences could lead to, when Macbeth hears noises, everything seems to be exaggerated, the sound of owls, and crickets seems to distract them, as they feel paranoid that they are being watched and are going to be found out. It was the owl that shrieked, the fatal bellman, which gives the sternst good night she says as she is relieved. Immediately after the murder, Lady Macbeth seems to feel no immediate guilt after the death, no remorse, just satisfaction that her husband is going to become king-that is, if she can keep him from making everyone suspect them. Whilst Macbeth is filled with guilt and horror at his actions, she shows her fortitude and her reason in calming him down, she utters these ironic words: These deeds must not be thought of After these ways, so it will make us mad Even after the horror of the deed, which shakes Macbeths soul, it is her strength, which brings him to his senses. There is then, a second reference to madness coming from Lady Macbeth saying You do unbend your noble strength to think so brainsickly of things This is quite an ironic situation. Later she sees that Macbeth has brought back the daggers. Lady Macbeth takes the daggers and puts them back in Duncans room. She says Infirm of purpose, give me the daggers. She seems to have no fear of the situation but there seems to be some sort of nervousness in her. Macbeths wife returns with blood stains all over hands. She points out that they both have bloodstained hands by saying, My hands are of your colour, but I shame, to wear a heart so white. She makes Macbeth feel that they are both equally to blame for the murder of Duncan. Lady Macbeth is trying to straighten out Macbeth, although he is still quite fearful. She tries to make Macbeth feel reassured and that Macbeth can justify to what he has just done. Lady Macbeth, once again brings irony into play, when she says; A little water, clears us of this deed, its as though she is saying that she believes that if she washes the blood away, then the guilt will wash away along with the memories, and she thinks that she can wash away all of her problems. This is the last that we see of Lady Macbeth until act2-scene3. In this scene Macduff is appalled by Duncans death, Lady Macbeth is told of Duncans death, but says What, in our house? She seems puzzled but not at all shocked. After a while, Macbeth has killed the guards assumed of killing the king. Macbeth, then starts to tell of his feelings for what has happened, to the others. Macbeth seems to be over compensating for the fact that he has nothing to do with this, so he acts as though he feels sympathetic towards King Duncan. He says who could refrain, That had a heart to love, and in that heart Courage to makes love known Lady Macbeth has now fainted, and is taken for treatment. .ue23817183901e5772e2597d1b8a0f83b , .ue23817183901e5772e2597d1b8a0f83b .postImageUrl , .ue23817183901e5772e2597d1b8a0f83b .centered-text-area { min-height: 80px; position: relative; } .ue23817183901e5772e2597d1b8a0f83b , .ue23817183901e5772e2597d1b8a0f83b:hover , .ue23817183901e5772e2597d1b8a0f83b:visited , .ue23817183901e5772e2597d1b8a0f83b:active { border:0!important; } .ue23817183901e5772e2597d1b8a0f83b .clearfix:after { content: ""; display: table; clear: both; } .ue23817183901e5772e2597d1b8a0f83b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue23817183901e5772e2597d1b8a0f83b:active , .ue23817183901e5772e2597d1b8a0f83b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue23817183901e5772e2597d1b8a0f83b .centered-text-area { width: 100%; position: relative ; } .ue23817183901e5772e2597d1b8a0f83b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue23817183901e5772e2597d1b8a0f83b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue23817183901e5772e2597d1b8a0f83b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(; position: absolute; right: 0; top: 0; } .ue23817183901e5772e2597d1b8a0f83b:hover .ctaButton { background-color: #34495E!important; } .ue23817183901e5772e2597d1b8a0f83b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue23817183901e5772e2597d1b8a0f83b .ue23817183901e5772e2597d1b8a0f83b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue23817183901e5772e2597d1b8a0f83b:after { content: ""; display: block; clear: both; } READ: Romeo and Juliet Who Is Responsible For Their Deaths? EssayShe fainted to distract the attention away from Macbeth, so that people are more likely to notice her, rather than Macbeth, and also this shows how much of a good actress she is. Then in Act 3, scene 2- Lady Macbeth deals with Macbeths mood of depression. Macbeth believes that they have only Scorched the snake, Not killed it . He cannot stop thinking about the murder, but Lady Macbeth urges him, to put his past behind him, she does not know that Macbeth has a plot to kill banquo. This shows us how their relationship is deteriorating, they started off in the beginning where, they would tell each other everything and the relationship was loving and caring. But now Macbeth is keeping secrets from Lady Macbeth, it is as though they no longer have trust in one another. This is where we first start to see their relationship start to crumble. Banquo has now been murdered, because Macbeth suspects him of foul play, and they are having a formal banquet, Lady Macbeth and her husband are both concerned about making this banquet as impressive as possible. During the banquet, Macbeth is told of the death of Banquo. This banquet is plays an important part in the novel, it shows us that it is important for people to know their place, so that disorder can be avoided, but the chaos that follows is symbolic of the disorder of Macbeths rein. Macbeth is now fearing what is going to happen if anyone finds out about the death of Banquo, he seems to be in shock, and without Lady Macbeth he cannot seem to think straight, or stop himself from worrying about matters, which shows how much of an impact Lady Macbeth had on him, and how she supported him so much. Macbeth also hears of Fleances escape, and is more paranoid, Macbeth turns his attention to the banquet. Lady Macbeth tells her husband My royal lord, you do not give the cheer. She is telling Macbeth to please his people as a good host should. While Macbeth is talking, he sees Banquos ghost in his seat. His reaction startles his guests so; Lady Macbeth once again makes excuses for her husband. Sit, worthy friends, my lord is often thus, and hath been from his youth are words that Lady Macbeth explains Macbeths actions. The ghost reappears again and Macbeths outburst causes his guests to wonder. Lady Macbeth then urges the guests to leave. She fears Macbeth will say too much. Lady Macbeth then tells everyone A kind good night to all. After the banquet, Lady Macbeth is very quiet, she seems tired, and drained, Macbeth says to his wife I am in blood Steppd in so far, that, should I wade no more, Returning were as tedious as go oer. Macbeth is admitting that he has had Banquo killed, and he has killed Duncan, and he is saying that there is no turning back. This is the last time that we see Lady Macbeth in control of herself or of events, she seems worn out, and instead of chastising Macbeth, she only comments that he lacks sleep, she says You lack the season of all natures, sleep. This scene is like a turning point in the play, it is the last time we also see that Macbeths conscience is troubling him. We havent seen Lady Macbeth since Act3 and it is now act5, and her mask is revealed, when she sleep walks, she reveals her anxiety and guilt. She reveals her hidden secrets to the gentlewoman, and she then called a doctor to find out why she was having these extraordinary sleep walking dreams. Lady Macbeth speaks, of references concerning Duncan. Lady Macbeth re-inacts the murder scene, shes still loyal to Macbeth, and only in the banquet did she tell him off. She refers to her hand and says Out damned spot, out I say! . She seems haunted by the guilt. The doctor tells the gentlewoman that she needs divine help, rather than a doctor, and to keep a close eye, on Lady Macbeth. Her madness increases, her guilt becoming overpowering. The words, what, will these hands neer be clean? expresses this dreadful guilt. Her ramblings makes the doctor aware of what has happened she says I tell you again, Banquos buried, he cannot come out ons grave When she commits suicide Macbeth hears her cry and states I have almost forgot the taste of fear the time has been, my senses would have coold To hear a night-shriek! This shows us how the roles of Lady Macbeth and her husband have reversed, Macbeth is no longer guilty, where as he was in the first place and Lady Macbeth was the strong one, that supported the relationship, and told Macbeth what to do, but the guilt soon caught up with her and drove her to insanity. Where as it had been Macbeth that had nearly been driven to insanity earlier on in the play, during the time when the death of Banquo occurred. Macbeth, fought through the hard parts of the guilt that were over powering. Throughout the play Lady Macbeth shows a front to all people, she is acting it is all just to cover up the fact of how decieveing and insecure she is. For example when she was playing the Honourd hostess, she was deceiving the public, in order to be deceiving, and also when they had the banquet, Lady Macbeth made a cover for Macbeth, just so that nothing would happen to her lifestyle as being Queen. In the end we are shown that Macbeth is really the stronger person, mentally and physically.