Nectar In A Sieve Essays - Plant Physiology, Pollination

Nectar In A Sieve [emailprotected] Nectar In A Sieve In the novel, Nectar In A Sieve, by Kamala Markandaya the protagonist Rukmani and her family lived in a remote rural village in India, which is largely poverty-stricken at that time. They live each day in fear of not having a meal on the table and a roof over their head, which is induced abject poverty caused by nature and economics. Even though Eastern culture is not as modern as Western culture, they both still have a lot of similarities and differences too. The differences between the two cultures are assistance and change. However both cultures had one thing in common, Celebrations. In modern day America people at least try to ask for help if needed, but in the place described in Nectar In A Sieve they dont even try. They suffer and die, but never asked for help. When Rukmani and her family had a terrible time with the bad season for farming and lack of food, they didnt tried to do anything to solve their problem. Instead they just thought times will be better soon even though they cant be, Times will not be better for many months. Meanwhile you will suffer and die, you meek suffering fools. Why cant you people cry out for help (Markandaya, Nectar In A Sieve, pg. 48) No matter how many times Kenny told them to beg for help but still they never listened. Most people in India starved and died, while people in modern America tried to solve their problem with out giving up. Like making strikes and so many other things. In Nectar In A Sieve, they dont want change to took place in their society, but in modern day America most people do want changes to take place. People described in Nectar In A Sieve dont want their place to be developed. In the book when they knew about establishment of tannery, they didnt like the idea at all, Now it is all noise and crowds everywhere, and rude young hooligans idling in the streets and dirty bazaars and uncouth behavior(Markandaya, Nectar In A Sieve, pg. 50) They dont like because it brought rude people, noise, dirt etc. They just wanted the peace and calm society they always had. While people in modern day America people always want changes to take place. They want more and more advanced technologies like Computers, Televisions, CD Players etc. They want more developed places. So some people dont like change and some people do because of their own different points. The most common thing between these two societies is celebration. They both have their own festivals to celebrate to have fun and more importantly to be thankful for that special day. People like in Nectar In A Sieve celebrate a festival called Deepavali, a festival they celebrate on the day when their god, Lord Krishna, defeated evil Naracasudu in one of the longest battle. Thats why they celebrate it with fireworks to show that they were free from evil. In the book Rukmani and her family celebrated it for the first time and she wanted her children to have a great time when she said, Deepavali comes once a year and this is the first time we have bought fireworks. Do not lose the opportunity. She knew how important Deepavali really is, so she wanted her children to have a great time on the day that comes only once a year. Also in modern day America people celebrate 4th of July. They were thankful because of the freedom they got from British on that special with fireworks. So both fe stivals are slightly different, but same in the main theme which is freedom. They both have differences and similarities, but they are happy with where they are due to their own reasons. Place described In Nectar In A Sieve dont have as many factories and more developed places like we have over here. But they do have peace and calm places that we rarely Jagarlamudi 3 have in here.

Aspects of Internet Censorship by the Government

Aspects of Internet Censorship by the Government Introduction Internet can be defined as computer networks interconnection using a standard protocol to provide information to the entire world irrespective of where one is at any time (Garcia 32). The networks compose of public computers, learning institutions computers, business enterprises computers and private organization computers for local and global scope.Advertising We will write a custom research paper sample on Aspects of Internet Censorship by the Government specifically for you for only $16.05 $11/page Learn More Earlier the internet was being referred to as the information super highway, its’ main aim of was to avail limitless information to everyone who needs it as fast as possible. Internet censorship refers to the act of controlling information access through the internet. Main motives of internet censorship vary from one website to another (â€Å"Research profiles.† 1). Main reasons are children protection from harmful and expl icit material, enabling grown up avoid contents that may compromise their community and personal standards, imposition of a moral framework in adult communication through the internet, and blocking of information material that is illegal to possess according to the government of a particular country under consideration. The government uses various techniques to censor internet depending on the content they want to restrict. It does so through the use of program software called web filters or censor ware. Internet censorship Main techniques for internet censorship include, IP blocking technique, this target website hosted by a common server. The entire websites hosted by that particular IP address are blocked (â€Å"Research profiles† 1).Whenever one tries to access them he/she is denied the access rights. Filtering domain name server (DNS) method, in this method the domain name is not resolved hence one is unable to access the site. This method uses software that restrict res olving of the domain name, as a result the target website is unavailable. Packet filtering method, this technique uses keywords in filtering the content to be accessed, if the keyword is detected the site content is blocked. Another method is through the use of the uniform resource locator (URL), it uses keywords to block censored site from access. When one try to access a website the uniform resource locator is checked if it consists of the restricting keyword, if the keyword is found in the URL the site become unavailable. Reasons for censorship Different government censors the internet due to different reasons, some may be reasonable and varied, while others are misuse of the power by the government. This has created a controversial situation of whether the government should carry out internet censorship or not (Kenny 1).Advertising Looking for research paper on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Different pe ople have different views depending on the perspective one look the situation from, each any everyone has reason and evidence to support his/her theory. The positive aspects of internet censorship by the government around the world are immense. World internet censorship ratings Blue No censorship Yellow Some censorship Red Country under surveillance from Reporters without Borders Grey Internet black holes (most heavily censored nations) The rule makers and enforcers should work hand in hand. Their Failure to cooperate leads the rule amounting to nothing. The social contract theory was developed by the philosopher Thomas Hobbes; it argues that without rules and a systematic way of enforcing them the efforts amount to nothing. It uses the concept of cooperation between involved parties, they mutually resolve to follow laid down guidelines.Advertising We will write a custom research paper sample on Aspects of Internet Censorship by the Government specifically for you for only $16.05 $11/page Learn More The guidelines are the rules set to benefit the people socially. All agree there should be rules laid down and the government should ensure they are enforced to all irrespective of one position. This theory was develop due to no man has authority over others naturally, hence there was need to establish contracts based on covenants. For censorship to be effective the law enforces and the designers should be one body (Eid 1). Currently there are many unethical action been carried out, since the enforcers have absconded their duties. Regulations that govern the internet ethic are no longer being observed while the law enforces are enforcing new rules at will without consulting. Recently the government of Afghanistan censored interactive sites without even consulting. This shows there is a link between the enforcers and the law makers. The rules are desirable if the effect s of their consequences is positive. If the consequences are negat ive then the rule is undesirable. The theory of rule utilitarianism was developed as a result of weaknesses in the act utilitarianism theory. The morals theory argues that an action is morally right, if the consequences of an action results to an increase in the level of happiness. The theory uses the rules when explaining the moral values of an individual contrary to the act utilitarianism which uses the principle of utility (â€Å"Introduction to Content Filtering† 7). It tries to exploit the fact that the rules are universally adoptable, hence result to immense happiness. Rule utilitarianism and Kantianism are similar in that they use the rule to base their argument. The difference between the two is that rule utilitarian emphasis on the action consequences while the Kantianism emphasizes on the action motive. It encourages universal adoption of an action that will increase the pleasure of the affected subjects. In the year 2003 August, a worm by the name of blaster infect ed computer system using windows operating system .The worm exploited a security loophole in the windows operating system. It resulted to excess network traffic and also disabled some of the networks. The infection resulted to computer rebooting itself continually. Another worm named Nachi was developed to exploit the same loophole, but did not infect those immune to the blaster worm. On contrary Nachi worm accessed the computer in the network to destroy blaster worm copies and also to download patches of windows to fix the loophole problem. According to the computer ethics introduction of harmful malware in a network is unethical and prohibited. According to the rule utilitarian it was morally correct since the consequences of the action increased pleasure to the affected subject.Advertising Looking for research paper on ethics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Impact on the society The consequences of an action do not matter. What matters are the actions themselves. The act utilitarianism theory was developed by philosophers Jeremy Bentham and John Stuart Mill. This contradicted the earlier theory of Kantianism. It based its’ argument on the fact that an action is termed to be good if the result benefit a person and undesirable if the action harm someone. The theory was founded on the principle of utility, where the action is gauged to be right or wrong depending on the effect on the level of happiness on the concerned party. This theory measures the morality by determining the rise or fall of happiness on the concerned party. Attitude behind an action is not relevant in this argument, what is of more concern is the consequences of the actions. Being in this context is used to refer to anything that may experiences happiness and sadness. From the definition the being not only refers to the humans but also other mammals. It is hard to measure utility thus several attribute have been selected to weigh the effect of an action on the pain and pleasure (Carter 1). Intensity measures the experience extent, certainty measures the likelihood, and duration measures the experience length, extent measures the number of being affected, purity measures the concentration of pain or pleasure, and fecundity measures the ability replicate the experience. Freedom without limit is always abused; most internet users do not observe the internet rules set aside to govern access of information. Almost all government censors sensitive government information or the information is not availed to the internet users. The explicit material in the internet should be restricted to avoid underage from accessing them. Most of the Muslim dominant countries pornographic materials have been completely censored. This ensures the young ones are protected from obscene materials. The action of the government is essential to maintain a morally uprig ht generation in censoring some materials. Due to the complex internet network the government cannot leave the censoring action to parents or private companies, it has to undertake the action itself. The will motivating an action should be the basis of judging an action whether morally right or wrong. An action may not be moral but the motive was moral. The Kantianism` theory was developed by a philosopher named Immanuel Kant. His argument was, people action and deeds should be based on moral laws which are universally acceptable. Citing the bible examples to support his theory, he believed for any supreme moral law to hold it must be based upon some reasoning. Someone who is a Kantian should be able to state something whether it is good or bad and qualify it using specific and varied reasoning. It entails more than arguing whether something is morally right or wrong. The main reasoning was something may be morally right, yet it can be used wrongly to harm others or cause conflict. In this world there are barely good things without need to qualify them to be good. Only good will can be termed to be good, since there is no need to qualify it to be good. An action cannot be termed to be good simply due to the beneficial results; something good is good irrespective of the outcome from the action. What we are meant to do is more important than what we do. We should act out of morals instilled in use rather than what we feel we should do, our moral should be the driving force upon our actions. The oppressive regime use this theory to suppress it citizen and deprive them information access. They censor interactive sites to intimidate those opposing their agenda. Late 2009 China censored interactive site especially in Tibet area. This was meant to curb growing defiance against the government It is hard to say that the consequences of an action do not matter; what’s matter is the action itself. People are more concerned in the results not the way the results ha ve been achieved. Kantianism theory advocate that the motive is what’s matters not he actual result of the actions. If you have a granary infested with rats, there are different ways to remedy the situation. If you burn down the whole granary it is an option but at what cost. As much as the motive of an action is good the consequence are dire. As much as the government may have good motives and intention in censoring the internet, caution should be taken to ensure the consequences do not outweigh the gains. The Kantianism theory should not be employed much in censoring as it may result to undesirable dire consequences. January this year the Iran government censored all interactive site, in a mission to curb government critics who were using them to sell their ideas. In addition they also banned women right websites; this caused more harm than good. It also denied the woman their rights to voice out their view; such school of thought belongs to the Stone Age where women were c onsidered inferior. Error analyses of filters Filtering Product Misdetection False Alarm Error Rate Smart Filter 15% 7% 11% Surf Watch 12% 7% 10% Web Sense 17% 9% 13% I-Gear 36% 10% 23% Cyber Patrol 16% 7% 11% N2H2 14% 7% 11% Conclusion Government Internet censorship is not meant to suppress the society of information access, although it may result not unanticipated negative result. Every government actions to censor internet access are meant for the better of its citizen. But there are isolated cases, where the government censors internet access using unvaried bases. This may result the country citizen being left behind in the fast growing global village. The reason for censoring internet should be clearly defined and measures put in place to protect the law from being abused. The law should also clearly define the method and modes to be used in censoring to avoid safe site from being blocked due to criterion used to block. From the theories discussed above, it i s clear from the different approaches the main objective of all is the effect of censoring to the people. They all agree if censoring result to positive effect then it is worthy but if it is harmful then it is harmful to the same people it ought to be protecting. Irrespective of the reasons behind the censoring of the internet the result should be positive, it should not affect the people’s majority negatively. Whether it uses the rules, consequences of the action or the will motivating the action, the moral effect should be upheld at all times. Internet should be used for moral upright or justifiable action at all time. The internet ethos should be upheld and observed by all internet users indiscriminately of their position. Error analysis of filters for the distinct data set Filtering Product Misdetection False Alarm Error Rate Smart Filter 13% 4% 8% Surf Watch 12% 11% 11% Web Sense 12% 7% 10% I-Gear 36% 7% 21% Cyber Patrol 15% 9% 12% N2H2 11% 1% 6% Compl ete censoring of the internet is contrary to the objective of having it and unhealthy to the people. The main aim of the internet is information sharing among the users and all information about any subject across the world should be accessible from anywhere in the world (Edelman 2). Censoring result to discriminated information sharing and result to the internet falling short of its main objective. This hurt many sector in the world from business to entertainment. Although internet censoring is essential, it should be done up to a certain level where it cause more good than harm to the people. Carter, Wendy. â€Å"How to write a thesis statement.† 2003- July 27, 2010. tadafinallyfinished.com/how-to-write-a-thesis-statement.html Edelman, Benjamin. â€Å"Documentation of Internet Filtering in Saudi Arabia.† July 27, 2010, http://cyber.law.harvard.edu/filtering/saudiarabia/ Eid, Gamal. â€Å"The Internet in the Arab World A Space for Repression?† Reports and Pres s Releases. The Arabic Network for Human Rights Information. 2004- July 27, 2010 anhri.net/en/reports/net2004 Garcia_Murillo, M. â€Å"Assessing the impact of Internet Telephony on the deployment of telecommunications infrastructure.† July 27, 2010. http://faculty.ischool.syr.edu/mgarciam/Research/ppr%20IP%20telephonyIEP05.pdf Introduction to Content Filtering. â€Å"What is this service?† July 27, 2010. isu.net.sa/saudi-internet/contenet-filtring/filtring.htm Kenny, Aaron. â€Å"Inside Internet Filtering.† 2009- July 27, 2010, insideinternetfiltering.com/category/government/ Kuwait. â€Å"Research profiles.† July 27, 2010, http://opennet.net/research/profiles/kuwait Saudi Arabia. â€Å"Research Profiles.† July 27, 2010, http://opennet.net/research/profiles/saudi-arabia

Trade Domestic Research Paper Example | Topics and Well Written Essays - 2000 words

Trade Domestic - Research Paper Example s, examining them within their current context, and extrapolating them with respect to additional literature and the means through which these themes have an impact upon economics and trade, a cursory overview and analysis of these articles will be provided. This summary review will serve as a means of providing the reader with an effective baseline of knowledge that they can then leverage to understand and engage the themes which will be discussed at further length within the preceding pages. The first article, entitled â€Å"Access to Protection: Domestic Institutions and Trade Policy in Democracies†, provides a baseline of understanding with respect to promoting the realization that protection of certain aspects of the economy is a role in which individuals, states, and institutions are intrinsically interested in accomplishing. The underlying rationale that can of course be given for this is with respect to the fact that freely competing within the open market, with any particular economic good, represents a situation in which the undercutting power of competition could easily see profit margins decreased or if that operate entirely. As such, the authors place a great deal of emphasis with regards to understanding the role in which parties in governance, districts within an electorate, the nature of the vote, and other such institutions impact upon protection. Further, the ultimate hypothesis, which is eventually proven, has to do with the fact that once these factors are ultimately controlled for, they are no longer exhibited as having a profound impact with respect to trade policy. Beyond merely coming to a further realization with respect to the impact of protection of economic goods or services, and an analysis of the intervening macro economic theory that helps to define these, the article is also able to give a fairly accurate baseline with relation to the precursors of protection and â€Å"protectionism†. Understanding these precursors is of course a

Climate change Dissertation Example | Topics and Well Written Essays - 2000 words

Climate change - Dissertation Example There is some disagreement in the literature about the percentage of emissions caused by each sector. Whitaker (2007, p.62), for example, produces a very conservative estimate for transportation fuels, of just 14% of total emissions. Nevertheless, even Whitaker’s figures make clear that urban communities are producing unsustainable levels in other areas – for example, power stations to supply their energy are held responsible for 21.3% of greenhouse gas output, 10.4% are caused by residential and commercial sectors, and a further 3.4% is caused by waste disposal and treatment. The provision of the latter on a large-scale in only necessitated by the large-scale existence of urban settlement patterns. International trade, travel and a growing dependence on motor vehicles has made transportation one of the major sources of greenhouse gases. The growing numbers of people living in urban communities make a major contribution to this. As well as travelling between cities and within cities, they do not, of course, produce their own food and drink. Therefore, all of the necessities of every day life, and much else besides, has to be imported to the urban environment, at great cost to gas emissions. As was pointed out by several sources, the Kyoto Protocol – the landmark international agreement on reducing greenhouse gas emissions, did not apply to emissions from international trade and transport by air and sea. Furthermore, as urban settlements grow and sprawl into the previously rural hinterlands, the distances which need to be traversed within cities become greater, which leads to increased ownership of cars and motorbikes. In the United States, for example, 92% of households own at least one car, and transport is the second largest contributor to US gas emissions, and, perhaps more worrying, an astonishing 35% of the world’s total (Dow & Downing, 2007, p.46). The United Kingdom has seen similar patterns, with car journeys increasing by 9% between 1997 and 2004, and expected to grow by a further 26% between 2000 and 2010 (Department for Transport, 2005, p.10). Some sources took a more literary approach to the problems of climate change and urban sustainability, such as the use of a quote from Ehrenburg, penned in 1929, presaging the destruction wrought by the motor vehicle: ‘the automobile†¦can’t be blamed for anything†¦It only fulfils its destiny: it is destined to wipe out the world’ (1999, p.175). Compared to the alternatives, such as using bicycles, trains and buses, which are relatively energy-efficient, using personal motor cars, especially if they are carrying only one or two people at a time, is damaging. However, the most sustainable type of transport – walking, has become less popular. In the past decade, as Monbiot points out, the number of walking trips in the UK has fallen 20% (2006, p.145). At the same time, air travel is becoming ever more affordable, with passenger miles only expected to increase in the course of the next few decades. Dow and Downing provide a useful digest of figures for transport emissions, and their global distribution, and estimate that from 3.9 billion journey by air in 2004, by 2020 there were will some 7.4 billion (2007, p.46). Each of these journeys is responsible for huge amounts of carbon dioxide emissions, with a round trip between Europe and the US by two people producing the equivalent of at least 40 tonnes of carbon

Promotion and sales and marketing techniques

Promotion and sales and marketing techniques Promotion and Sales:- The term Promotion and Sales are totally interdependent on each other. Promotion is a communication link between buyers and sellers. It is a function of informing, persuading, and influencing a consumers purchase decision. Promotional activities include: media advertising, direct mail, personal selling, sales promotion and public relations. A sale consists of marketing activities other than personal selling, advertising and public relations that stimulate consumer purchasing and dealer effectiveness. Sales promotion is a subset of promotion. In other words, sales promotion is not the same thing as promotion. Promotion is a much broader term. Promotion Mix:- The Combination of promotional activities an organization uses is called promotion mix . Integrated marketing communications (IMC):- Coordination of all promotional activities to produce a unified, customer-focused promotional message. Aim:-The main role of this assignment is to examine the role of Promotion and Sales and to find out market technique. In this assignment we are analyzing the following techniques: 1. Traditional elements of the promotion mix. 2. Advertising media. 3. Steps in Business to Business Selling. 4. Steps involved in setting up a public relations programme 5. Promotional techniques used to reach customers. Traditional elements of the promotion mix: Advertising Personal Selling Sales Promotion public relations Product Product Traditional Promotional Mix The Promotional mix works like a subset of the marketing mix, with its product, distribution, promotion, and pricing elements. With the promotional mix, the marketers attempt to create an optimal blend of various elements to achieve promotional objectives. The promotional mix requires a carefully designed blend of variables to satisfy the needs of a companys customers and achieve organizational objectives. Promotional Mix: Subset of the marketing mix in which marketers attempt to achieve the optimal blending of the elements of personal and non personal selling to achieve promotional objectives. I. Personal Selling :- is the oldest form of promotion. It is conducted on a person-to-person basis with the buyer. It involves the search for new prospects and follow up service after the sale. It is mainly face to face presentation and promotions of goods and services. Its more accurately described today as helping others satisfy their wants and needs. This direct form of promotion may be conducted: a. Face-to-face b. Telephone c. Videoconferencing d . Interactive computer links between buyer and seller Benefits of Personal Selling :- The benefit of personal selling is that there is a person there to help you complete a transaction. The sales person should listen to your needs, help you reach a solution and do all that is possible to make accomplishing that solution smoother and easier. 2. Non-personal Selling a. Advertising:- is any paid, non personal communication through various media about a business firm, not-for-profit organization, product, or idea by a sponsor Identified in a message that is intended to inform or persuade members of a particular audience. Advertising primarily involves the mass media, such as newspapers, television, radio, magazines, and billboards, but also includes electronic and computerized forms of promotion such as Web commercials, CDs and DVDs, and video screens in supermarkets. b. Product Placement:- a form of non personal selling in which the marketer pays a motion picture or television program owner a fee to display his product prominently in the film or show. Through their product gets so much popularity and they get the benefit from this. So this type of non personal selling is very good for their product placement. C. Sales Promotion:- consists of marketing activities other than personal selling, advertising and public relations that stimulate consumer purchasing and dealer effectiveness. Sales promotion is a subset of promotion. In other words, sales promotion is not the same thing as promotion. Promotion is a much broader term. Sales promotion provides a short-term incentive, usually in combination with other f forms of promotion, to emphasize, assist supplement, or otherwise support the objectives of the promotional program. For example, Restaurants, including fast food establishments, often place certain items on the menu at a lower price for a limited time only. Movie promotional tie-ins are a classic example. Movies are tied into food, drinks and restaurants. Sales promotion includes the following activities: 1) Displays, 2) trade shows, 3) coupons, 4) contests, 5) samples, 6) premiums, and 7) product demonstrations. Sales Promotion can be achieved both internally ( with in the company) and externally (outside the company) Public Relations and Publicity:- Public relations refer to a firms communications and relationships with its various publics. These publics include customers, suppliers, stockholders, employees, the government, the general public, and the society in which the organization operates. It is the management function that evaluates public attitudes and procedures in response to public request. Publicity is the marketing-oriented aspect of public relations. It can be defined as non personal stimulation of demand for a good, service, person, cause, or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio, television, or stage. Of course, bad publicity can damage a companys reputation and diminish brand equity. Public Relations has three steps:- Listen to the public Change Policies and procedures Inform people that youre being responsive to their needs. Comparison of the Four Promotional Mix Elements Personal Selling Advertising Sales Promotion Public Relations Advantages Permits measurement of effectiveness Elicits an immediate response Tailors the message to fit the customer Reaches a large group of potential consumers for a relatively low price per exposure Allows strict control over the final message Can be adapted to either mass audiences or specific audience segments Produces an immediate consumer response Attracts attention and creates product awareness Allows easy measurement of results Provides short-term sales increases Creates a positive attitude toward a product or company Enhances credibility of a product or company Disadvantages Relies almost exclusively upon the ability of the salesperson Involves high cost per contact Does not permit totally accurate measurement of results Usually cannot close sales Advertising media Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. It is any paid, non personal communication through various media about a business firm, not-for-profit organization, product, or idea by a sponsor Identified in a message that is intended to inform or persuade members of a particular audience. Advertising primarily involves the mass media, such as newspapers, television, radio, magazines, and billboards, but also includes electronic and computerized forms of promotion such as Web commercials, CDs and DVDs, and video screens in supermarkets. Various types of Advertising media 1 Newspapers 2 Television 3 Radio 4 Magazines 5 Outdoors 6 Direct mail 7 Internet The above described media are classified according as retail advertising, trade advertising, business to business advertising ,institutional advertising, product advertising ,comparison and online advertising. Advantages of Advertising media It reaches a large group of potential consumers for a relatively low price per exposure. Allows strict control over the final message. Can be adapted to either mass audiences or specific audience segments. Disadvantages of Advertising media Does not permit totally accurate measurement of results Usually cannot close sales. Global advertising Advertising has gone through five major stages of development: domestic, export, international, multi-national, and global. For global advertisers, there are four, potentially competing, business objectives that must be balanced when developing worldwide advertising: building a brand while speaking with one voice, developing economies of scale in the creative process, maximizing local effectiveness of ads, and increasing the companys speed of implementation. Born from the evolutionary stages of global marketing are the three primary and fundamentally different approaches to the development of global advertising executions: exporting executions, producing local executions, and importing ideas that travel.[24] Advertising research is key to determining the success of an ad in any country or region. The ability to identify which elements and/or moments of an ad that contributes to its success is how economies of scale are maximized. Once one knows what works in an ad, that idea or ideas can be imported by any other market. Market research measures, such as Flow of Attention, Flow of Emotion and branding moments provide insight into what is working in an ad in any country or region because the measures are based on the visual, not verbal, elements of the ad. Steps in business to business Selling In business to business-selling, it is critical for the sales person to known the product well to know how the product compares to competitors s products. Such product knowledge is needed before the salesperson begin the selling process. Example of this is customer relationship management software (CRM).It is useful for establishing long term relationships with customers imagining you are a software sales person showing business user the advantages of various programs .It consists of Prospect and Quality Pre approach Approach Make Presentation Answer Objectives Close Sale Follow up 1.Prospect and Quality The first step is of prospecting. Prospecting involves researching potential buyers and choosing those most likely to buy. That selection process is called qualifying. To qualify people means to make sure that they have need for product, the authority to buy and the willingness to listen to a sales message. A person who meets these criteria is called a prospect. 2.Pre approach In this approach you must learn as much as possible about customers and their wants and needs. In this gathering the information before you approach the customer is critical. As we said an example of CRM selling you would know which people are likely to buy or use it. Approach In this the main idea is to give an impression of friendly professionalism, to create rapport,, to build credibility, and to start a relationship. Often the decision of whether to use a software package depends on reliable service from the salesperson. Make Presentation In the actual presentation of the CRM software, the idea is to match the benefits of your value package to the clients needs. Various companies provide sales proposal software that include everything from power point presentations to competitive analysis. During the presentation is a great time to use testimonal to Show potential buyers that they are joining leaders in others firms in trying this software. 5 Answer Objections You should anticipate any objections the prospect may raise and determine proper responses. Think of questions as opportunities for creating better relationships, not as challenges to what youre saying. Customers may have legimate doubts and you are there to resolve those doubts. Relationships are based on trust, and trust comes from successfully and honestly working with others. it. Close Sale As a salesperson, you have limited time and cant spend forever with one potential customer answering questions and objectives. A trial close consist of a question or statement that moves the selling process towards the actual close. As you can see, salespeople must learn to close many times before a long term Relationship is established. or relationships, not as challenges to what youre saying. Customers may have legimates doubts and you are 7.Follow Up The selling process isnt over until the order is approved and the customers is happy. The sales relationship may continue for years as you respond to new request for information. Salesperson realy needs to be providers of solutions to their customers and also needs to think about happen after the sale. The follow up step includes handling customers complaints ,making sure the customers questions are answered and quickly supplying what the customers wants. Steps involved in setting up a public relations programme Public relations refer to a firms communications and relationships with its various publics. These publics include customers, suppliers, stockholders, employees, the government, the general public, and the society in which the organization operates. It is the management function that evaluates public attitudes and procedures in response to public request. Public relation is defined as the management function that evaluates public attitudes ,request and procedures in response to the public s request, and executes a program of action and information to earn public understanding And acceptance. Publicity is the marketing-oriented aspect of public relations. It can be defined as non personal stimulation of demand for a good, service, person, cause, or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio, television, or stage. Of course, bad publicity can damage a companys reputation and diminish brand equity. Public Relations has three steps:- Listen to the public: Public relation start with good marketing research. Change Policies and procedures : Businesses dont earn understanding by bombarding the public with propaganda, they earn understanding by having programs and policies and practices in their public interest . Inform people that youre being responsive to their needs: Its not enough to simply have programs in the public interest. You have to tell the public about those programs so that they know youre being responsive Public relations has more power to influence consumers because the message comes from source that is perceived as being more trustworthy. Advantages of Publicity: Creates a positive attitude toward a product or company Enhances credibility of a product or company Disadvantages of Publicity: May not permit accurate measurement of effect on sales Involves much effort directed toward non-marketing-oriented goals 5.Promotional techniques used to reach customers There are several Promotional techniques that encourage/stimulate customers to patronize a specific retail store or to try a specific product. These promotional techniques give various benefits/bonuses to customers and these are mainly classified as 1.Coupons: This is the most common technique which usually reduce the purchase price or offered as cash. Need to state the offer clearly and make it easy to recognize. 2. HandoutAwash in Coupons Looks at the volume of coupons (323 bn) and the poor redemption rate (less than 3%). Looks at more innovative media to deliver coupons (currently over 80% are delivered via the Sunday paper).in store by the products, as customers exit the store based on purchasesdiscussed delivering coupons to customers as they enter the store, using a card that swipes to indicate past purchases. Past buying behavior is the best predictor of future buying patterns Users only redeem coupons they would ordinarily purchase. 75% of the coupons are redeemed by consumers who would buy the brand already. . 3 Demonstrations: Excellent attention getters. Labor costs are usually high. 4. Frequent User Incentives: Major airlines, helps foster customer loyalty to a specific company. Credit card companies. Trading stamps-Co-ops back in England, foster retail loyalty. 5. Point of Purchase Display: Outside signs, window displays, counter pieces, display racks. 90% of retailers believe that point of purchase materials sell products. Essential for product introductions. Also with 2/3 of purchasing decisions made in the store, they are important. 6. Free Samples: Stimulate trial of product. Increase sales volume at the early stage of the product life cycle and obtain desirable distribution .Most expensive sales promotion technique. Not appropriate for mature products and slow turnover products. 7. Money Refunds/Rebates: Submit proof of purchase and mail specific refund, usually need multiple purchase for refund. Helps promote trial use, due to the complexity of the refund, it has little impact. Customers have a poor perception of rebate offered products. Used extensively in the Auto and Computer industry. 8. Premium Items: Offered free or at minimum cost as a bonus. Used to attract competitors customers,different sizes of established products. McDonalds Last summer the following tie-in premium programs. Casper with Pepsi, Pizza Hut, Choice Hotels Congo with Taco Bell Batman Forever with McDonalds, Kelloggs , Six Flags, Sears Pocahontas with Chrysler, Nestle, General Mills, Burger King Mighty Morphin with McDonalds Cents-off Offer: Strong incentive for trying a product-very similar to coupons, but are a part of the package. Consumer Contests and Sweepstakes: Consumers compete based on their analytical or creative skills. Must be accurate or you will anger customers/retailers. Sweepstakes are prohibited in some states. Conclusion From the above discussion of various Promotion and sales technique we conclude that promotion with advertising is a part of total system approach that lead to maketing principles. Promotion and sales are interdependent on each other. It helps to increase demand for the product with a view to increase the companys sale and profit.

History Harley Davidson

In 1903, William Harley-Davidson, Arthur Davidson, Williams Davidson, and Walter Davidson started Harley-Davidson in a 10Ãâ€"15 shed in their backyard in Milwaukee, Wisconsin. Production started with three motorcycles in 1903 and increased to 8 in 1908. In 1969, AMF Incorporated acquired Harley-Davidson Motor Company and expanded capacity from 15,000 to 40,000 motorcycles. Harley-Davidson, Incorporated was formed in 1981, when it was purchased from AMF Incorporated in a management buyout. In 1986, Harley-Davidson, Incorporated became a publicly held company. The new management installed a just-in-time inventory system to reduce inventories and improve total quality. With a new quality focus Harley-Davidson began to invest heavily in research and development. In one year the new Harley-Davidson management reduced the break-even point by 18,000 motorcycles. Management's focus on efficiency in production and improvements in quality resulted in increased demand and a production capacity of 100,000 motorcycles in 1995. Harley-Davidson operates in two segments Motorcycles and Related Products, and Transportation and vehicles segment. Total net sales for the first nine months of 95 were $1.3 billion, an increase of $174.1 million from the first nine months of 1994. Net sales increased in both the Motorcycles segment and the Transportation Vehicles segment. Demand for motorcycles is continuing to increase at a rate faster than supply for most of the markets in which Harley-Davidson competes. Parts and Accessories market should grow at a rate similar to the annual growth in motorcycle market. From its beginning in a shed at turn of the century, Harley-Davidson has survived the Great Depression, two world wars and a manufacturing revolution to become a company with products so valued and sought after that they are a way of life for many owners (Wheelen). Organization†s Vision, Mission, and Objectives The Harley-Davidson's vision is as follows: â€Å"Harley-Davidson, Incorporated, is an action-oriented, international company-a leader in its commitment to continuously improve the quality of profitable relationships with stakeholders (customers, dealers, employees, suppliers, shareholders, government, and society). Harley-Davidson believes the key to success is to balance stakeholders' interests through the empowerment of all employees to focus on value-added activities.† Harley-Davidson's mission statement is as follows; â€Å"We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments†(Harley-Davidson Home Page). The mission statement shows that the focus of the organization is on customer satisfaction and growth. Harley-Davidson's statement of company philosophy contains a separate list of the values of the organization. The values listed in this statement are, â€Å"Tell the Truth, Be Fair, Keep your Promises, Respect the Individual, Encourage Intellectual Curiosity†(Values). The objectives of the both the Motorcycle and Transportation Segments are listed below:  · Double production capacity to 200,000 motorcycles annually by 2003.  · Increase the number of women who purchase motorcycle-riding apparel.  · Gain entry in to the performance motorcycle industry and increase the sales of the newly acquired Buell Motorcycle Company.  · Increase international market share by increasing the number of foreign dealers and improving the foreign channels of distribution.  · Increase the availability of credit and lower the cost of credit for both the retail customer and the Harley Davidson Dealer.  · Improve customer satisfaction and improve communication with European stakeholders by increasing dealer service competencies. Mr. Richard Teerlink age 59 joined Harley-Davidson in 1981 and was elected to the board of directors in 1982. In 1988 he was appointed President, and he was named Chief Executive Officer in 1989 (Wheelen). Mr. Teerlink is also on the Boards of Directors of Johnson Controls, Incorporated and Snap-On Incorporated (Rethinking Leadership). Mr. Teerlink has been the leader in developing a value-based culture at Harley. His focus is on the importance of establishing mutually beneficial relationships with all of stakeholders has served the company well in the past. Teeklink believes that top management is responsible for creating an operating environment that can allow continual learning (Harley Davidson Home Page). Unlike the traditional executive leader who is focused on structure and strategy, Teerlink thinks about the operating environment in less tangible ways. Teeklink has a quality focus and has initiated a just in time inventory system along with a value-added approach to manufacturing (Wheelen). In addition to the focus on a quality product, Teeklink is also focused on growth and corporate governance, which is reflected in the company†s vision. In a speech at Yale University Teerlink said that, â€Å"the Motor Company expects its market share to be bolstered by increased production in the next few years. Teerlink stated the company expects to produce 200,000 units annually by the year 2003, compared to about 100,000 in 1995. Teerlink added in his speech, â€Å"We have not found any reduction in the demand for Harley-Davidson,†. He said the Milwaukee firm had close to 50 percent of the 651cc-and-above U.S. motorcycle market. Teerlink also said that almost 30 percent of the company's motorcycles are traditionally sold outside the United States. â€Å"Harley-Davidson seeks a patient and careful approach to overseas expansion. It's our intention to be very successful in all markets,† Teerlink added. â€Å"We are taking time to develop markets, rather than just going in and putting a dealer on every corner and have them sell motorcycles. Because we're capacity-constrained, we've been losing some market share, but we're not losing market share because people don't want to buy our product.† According to Teerlink, Harley-Davidson now has distributors in Peru, Singapore, Indonesia, South Africa and other emerging markets. He said Harley-Davidson had no immediate plans to diversify beyond its traditional strength in large-displacement motorcycles. Teerlink also noted that women now make up about eight percent of new Harley-Davidson buyers, as opposed to only two percent in the past (Online Magazine).

The Insider Essay

The Insider Ethics in the Capital Society Jeong Pyo Son 09/17/2012 Business Ethics Johns Hopkins University The Insider: Essay The Insider is a great example of the whistle blowing problem and way for us to discuss right – versus – right ethics. I would like to analyze the essay focusing on the two main characters and how they made their decisions when they are standing at their turning points. The main two characters are Jeffrey Wigand who is the whistle blower of Brown Williamson Corporation, and Rowell Bergman, who is a TV producer of the show 60 Minutes, who sets up an interview with Wigand, in the film.In the movie, I think both characters are facing defining moments. For Jeffrey, one right is consistent with his role as an honorable scientist who knows the misconduct his company is involved with; and the other is in his role as an executive member in his company who is obliged to keep confidentiality. His actions could impact a large number of stakeholders. Blowin g the whistle could have a serious impact on the company’s brand image. It would also affect competing companies since the problem involves the entire tobacco industry.Bergman is also frustrated because he is supposed to disclose the interview to the public as a producer but at the same time he is opposed by CBS, for the interview poses a high potential financial risk for the company. If CBS airs the film it could be liable for â€Å"tortuous interference† and be sued by Brown and Williamson. Eventually Wigand and Bergman both decide to become whistle blowers. So what factors would have made them make these decisions? The most difficult factor for Jeffrey making his decision is probably choosing between his personal/professional rights and duties.Personally he has a family to sustain. He has a mortgage to pay-off and has a sick daughter who needs expensive medical treatments. It was affordable for him to solve these problems while he was still working for Brown William son. He knows that by choosing to side with the press, revealing the dirty truth about his firm, his family’s safety would be put at stake. This is one of the major reasons why whistle blowing is particularly difficult for him. If he were alone, he would just have to worry about himself, but in this case he has to take responsible of his family.According to Sissela Bok(1980), although one is expected to show more loyalty to one’s country and for the public rather than other individuals or organizations, people are still afraid of losing their careers and the capability to support households. Emotionally, people want to dissent over wrongdoings, but they cannot do it rationally. It was as difficult for Bergman as Wigand to make his decision, but he only had his career at risk. His personal and professional values are centered on being an honest, straight forward journalist.These values conflict with his duties as an employee working for CBS, which might face a huge law suit if it airs the interview with Wigand that he has arranged. His whistle blowing was easier because he valued his career and his virtuous character more highly than his responsibilities to CBS, and he saw his character being destroyed in front of him by his company. People hold different values and reason about them in different ways. How did Wigand and Bergman think in philosophical terms we have learned in class?From a Utilitarian perspective, Wigand basically made the right choice. In the Utilitarian way of thinking, he needed to make decisions that could maximize the satisfaction, or happiness, or benefits for the largest number of stakeholders. (Hartman & DesJardins, 2011). In that case, his actions could be regarded as a success since he let the public know the truth and the benefit to the public would be greater than that to the company if he were not to disclose the inside information. It is the same for Bergman in making his decision.Insisting on airing the interview mig ht cause trouble for CBS, and certainly would damage the reputation of Brown and Williamson and the tobacco industry but along with Wigand he chose to reveal the truth to the world. Does the deontological way of thinking apply to Wigand’s decision? Deontology is a matter of principle. Legally thinking, Wigand broke the law for not keeping the confidentiality of his company. Even if the information he held was lethal to the public, a law is still a law and it is a principle promised in the society. It is mentioned n the textbook that the Deontological way of thinking creates duties for the person to follow. (Hartman & DesJardins, 2011) But Wigand not only has a duty as an executive who is banned from opening his mouth; he also has a duty as a father and as a scientist. His role in his family as a father is to maintain a secure household. Facing the company would leave his family in danger. Also his duty and principle as a scientist collides with his role as an employee in his company. It was one of the reasons he got fired from his company too.In this Deontological way of thinking, Bergman did not really have to have inner conflicts as Wigand because he did not break any important ethical principles. Although, he would have felt guilty for leaking information to another press, he still maintained his principle as a journalist to publish the facts out in the public. Also he did not have major damages for his family too. His wife is working in the same industry and would have understood him for his decisions. So did Wigand value his personal integrity more than his family and loyalty to his company?Can we say he is a good person and made the right decision? According to Kidder(1995), kind people make tough decisions too. Although their values are clearly defined, it is difficult for people to find the right thing to do. There is a good example introduced in the article of Kidder. A manager is taking charge of a broadcasting filming scene taken at his compa ny parking lot. After the film shooting was over, the film director tried to credit the manager for helping them borrow the location. The manager now is facing a decision making situation whether he should receive credits on behalf of the company or not.Kidder(1995) said, â€Å"For him, it was hardly that simple because of his core values of honesty, integrity, and fairness, and his desire to avoid even the appearance of evil. All in all, he felt that there was some right on both sides, which it was right for him to be compensated. †This explains that even when someone has a strong self integrated value; it is still tough for him or her to make ethical decisions. This also applies to Wigand and Bergman. Joseph Bardaracco(1997) made a term â€Å"Defining Moments† to illustrate the choice of right-versus-right problem. There are 3 characteristics of Defining Moments which are Reveal, Test, and Shape.Bardaracco(1997) said, â€Å"Right-versus-right decision can reveal a m anager’s basic values and, in some cases, those of an organization. At the same time, the decision tests the strength of the commitments that a person or an organization has made. Finally, the decision casts a shadow forward and shapes the character of the person or the organization. † So how did Wigand and Bergman decide their defining moments for the decision? Wigand was a person of honesty; however he was forced to keep the secret from his company. His family wanted to keep the secret and live safely.But after he and his family got threatened by Brown and Williamson, he decides to step out to the public. He thought Bergman and the press were on his side, so he got his courage to take action. This was Wigand’s defining moment and after it was finished, he needed some time to shape himself because his whole family had left him. After the defining moment passed, Wigand became a truthful and honest scientist as he wished to be from the beginning. In case of Bergma n, we could say that he already shaped his character relating this issue since the beginning of the movie. He was a professional journalist with integrated value of honesty.Unlike Wigand, he did not have much inner conflicts about making his decision. He argued with the CBS board members and revealed the interview to other presses and he was not as serious as Wigand making his decision. His priority was airing the interview and he had to make it happen as an honest journalist. In conclusion, I was very interested to discuss about this subject with this movie because I was grown in a family associated with the press. Both of my parents are journalists and I have seen them discuss about this subject once in a while. I thought that I should ask them when their defining moments were next time I meet them.It also made me think when my defining moments were and how they shaped my character. As Pinker(2008) questioned in his article about the Universal Morality, everyone’s moral val ue is different after our stirrings of morality emerge early in childhood. We all make decisions in our own life with our principle and value that has been shaped by defining moments. It is time for me to think what my true values are in my life. References Badaracco, J. (1997) Defining moments, when managers must choose between right and right. (pp. 5-24). Harvard Business Press. Bok, S. (1980). Whistleblowing and professional responsibility.In Donaldson, T. , & Werhane, P. H. (2008). Ethical issues in business, a philosophical approach. (8 ed. , p. 128,131). New Jersey: Prentice Hall. Hartman, L. P. , & DesJardins, J. (2011). Business ethics: Decision making for personal integrity and social responsibility. (2 ed. , pp. 109-110). New York, NY: McGraw-Hll. Kidder, R. (1995). How good people make tough choices. (1st ed. , pp. 24-25). New York, NY: Fireside. Kidder, R. (1995). How good people make tough choices. (1st ed. , pp. 26). New York, NY: Fireside. Pinker, S. (2008, 01 13). Th e moral instinct. The New York Times. Retrieved from http://www. nytimes. com